Paid Media Buyer Manager (Google + Meta)
SEM expert.
About the Role
SEM expert. Google Ads (Search, LSA, Performance Max) and Meta Ads (conversion events properly configured). You own the cost per qualified lead of B2B accounts (We Love Paving primary) and report ROAS weekly. Certifications and a real portfolio of scaled accounts are non-negotiable.
Responsibilities
- Daily Performance Monitoring: Review daily campaign metrics including CTR, CPL, ROAS, and Google Quality Scores to ensure peak efficiency.
- Campaign Optimization: Adjust bids, negative keyword lists, audience segmentations, and exclusions on a daily basis.
- Platform Mastery: Fully manage Google Ads (Search, LSA, Performance Max) and Meta Ads environments, ensuring conversion events are properly configured.
- Creative Testing: Design, launch, and execute a continuous A/B testing framework for ad creatives, rolling out new variations weekly.
- Conversion Setup: Collaborate on landing page conversion optimization, managing tags via Google Tag Manager (GTM) and validating tracking accuracy.
- Data & Reporting: Deliver weekly CPL reports broken down by channel, and manage active budget pace alerts to avoid over/under-spending.
- Competitive Intelligence: Research the local paving competition in Northern California (NorCal) using spy tools and benchmark strategies.
Responsibilities
- Expertise: Proven experience as a Paid Media Buyer or Traffic Manager handling mid-to-high B2B budgets.
- Technical Skills: Deep knowledge of Google Ads (including Local Services Ads), Meta Ads Manager, Google Tag Manager (GTM), and Google Analytics 4 (GA4).
- Language: English B2/C1 (for campaign copy, platform management, and reporting).
- Certifications: Active Google Ads and Meta Blueprint certifications are highly preferred.
Role Details
- Industry Experience: Background running paid campaigns for B2B services, localized businesses, or project-based industries (such as construction, paving, or facility services).
- Strategic Growth: Practical knowledge of Revenue Operations (RevOps) or lead-to-revenue funnels.
- Market Familiarity: Direct experience targeting the US commercial market, localized regional targeting (like California/NorCal), and understanding US consumer behavior.